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Carving Pathways

Travel | MARKETING | Business | WRITING | GUIDES

Carving Pathways offers a mix of articles with a personal perspective: travel stories and destination tips; topics such as sustainability, marketing, and business; plus sharing a variety of reflections and resources from an accredited journalistic background.

new on the Blog

Why is Storytelling Important In Marketing? Luxury Travel Edition

Why is Storytelling Important In Marketing? Luxury Travel Edition

Storytelling is the missing link in your business to turn consumer curiosity into a confident purchase. This article details why storytelling is taking the market by storm -- as well as your future guests.

MarketingTravelWritingBusiness
The Great 'Depth'ression: Starving for Authenticity in an Artificial Era

The Great 'Depth'ression: Starving for Authenticity in an Artificial Era

A personal opinion piece regarding feeling starved of authenticity in an artificial era, and the implications of AI on humanness and connectivity.

PersonalBusinessOpinion
Why I'm not afraid of AI taking my job - and you shouldn't be either

Why I'm not afraid of AI taking my job - and you shouldn't be either

My humble opinion regarding the (fleeting) craze of using AI for writing in business and marketing, and the cracks already beginning to show.

PersonalBusiness
Short-form vs. Long-form: My Honest, Gritty Take on What Really Works

Short-form vs. Long-form: My Honest, Gritty Take on What Really Works

Short-form vs. long-form content — which actually reaches people and converts? This opinion blog shares why depth, authenticity, and storytelling will remain the most important when it comes to building trust and driving real results.

MarketingWritingPersonalBusiness
The Most Important SEO Step You're Missing As A First-Time Blogger

The Most Important SEO Step You're Missing As A First-Time Blogger

If you're a first-time blogger or even seasoned business owner, this one critical step can help boost all your SEO optimising towards the top of Google searches.

WritingHow ToBusiness
Diary of a Regular, Boring, Start-Up CEO: Setting Up My First Business in 2026

Diary of a Regular, Boring, Start-Up CEO: Setting Up My First Business in 2026

If you're looking for the truthful, need-to-know insight on starting your own business venture, company, or entrepreneurship journey with a heads up on the basics - this is it.

Business

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SUSTAINABILITY | USA | EUROPE | PERSONAL | BUDGET TRAVEL | BLOGGING

ABOUT THE AUTHOR

I'll write about me soon.

Just filling the gap while I think of something catchy, juicy, & honest to write here.

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